Singular is the pioneer in unifying campaign data and attribution data from thousands of media sources to provide a single source of truth for granular ROI analysis. As such, our partners sit at the core of our technology, providing data excellence that drives the intelligent insights in order for marketers to scale performance.
To hold our partners accountable at the highest level of data integrity, we are excited to announce the launch of the Singular Certified Partner Program!
The Certified Partner Program (CPP) is our commitment to the industry to set the standard for data integrity within our partner ecosystem. Therefore, we raised the bar high with strict requirements to be considered for the program. We categorized these requirements into three main areas of focus:
- Data excellence
The partner is passing both aggregated campaign data and user-level attribution data
- Data governance
The partner is passing all campaign analytics data via an API, has complied with GDPR, and has committed to combating mobile app fraud.
- Service commitment
The partner has a minimum designated list of mutual customers, is receiving training across relevant business teams on the Singular platform, and has committed to ongoing market development and account mapping efforts.
After an extensive audit across our integrated partners, we identified 12 launch partners that met all requirements and showcased the highest value to our advertisers. We are pleased to announce the following partners as part of the Certified Partner Program launch!
Jeremy Bondy, VP Revenue, Vungle
“Vungle is excited to be an inaugural member of Singular’s Certified Partner Program, which will create the gold standard of data integrity for the mobile app industry. As the trusted guide for mobile growth and engagement, Vungle looks forward to championing these new practices through Singular’s CPP and improving ROI for advertisers”
Sarah Chafer, SVP, Global Performance Sales, Tapjoy
“We are extremely proud to be a trusted participant in the Singular Certified Partner Program. As a leader in the mobile app industry for over 10 years, our mission is to provide the transparent & qualified campaign data that all marketers deserve.”
Troy Nicolaou, Director of Performance, AdColony
“We are proud to be a part of the Singular Certified Partner Program and to continue our collaborative investment in bringing the highest value to the best and brightest marketers around the world.”
Over the course of the year, we will be working closely with all our integrated partners to build everyone to the same level of excellence as our launch partners. Together we are the trusted source for marketing intelligence and look forward to further setting industry standards.